Our quality policy In honour of the profession and out of respect for human values, we are committed to serving the public by faithfully meeting our obligations, respecting the laws and regulations that govern us, maintaining high moral standards and providing services to the bereaved families who put their trust in us with the utmost art and distinction. We are further committed to according the greatest respect to the deceased and to serving the family in a dignified and forthright manner. We will honestly and conscientiously explain the nature of our services and our efforts on their behalf. We also pledge to uphold the values of our profession through our abilities and our actions, and to promote funeral rituals that support the bereaved in their mourning.